This summer — Nine Inch Nails‘ first as a living, breathing entity in four years — Trent Reznor has been taking the stage alone. Muscular and short-haired, he opens his shows by marching to a synthesizer in full view of tens of thousands of festival goers, all of whom had strong reason to believe they might never see this band again. Usually wearing a sleeveless black t-shirt, heavy boots, and cargo shorts, he begins to sing the stealthy “Copy of A,” a track from Hesitation Marks, the imminent new NIN album those same festival goers had equally strong reason to believe might never exist.
John O.Reilly I recently received an email from someone who has been following me and my advice for several years now. And he wrote this “it seems that to be successful, I’ll have to be over the top salesy, high pressure and throw a spam fest at people in order to make any money at this. This is just not me!” So how do I stay real, build an audience with my message and stay true to myself?… Fair question! So I’d like to draw a real distinction here, the distinction between being over-the-top salesy and spammy as you pointed out. And being really passionate about what it is that you have, and that you know it has true value to your tribe. You need to realize that It’s you that has to motivate people and inspire them to take action. Not long ago I’d gone from being a more “behind the scenes” consulting kind of guy, to being more out-front with the publishing of my first book. Having the kind of success that it has achieved. This has caused me from having being more laid-back, to being more aggressive in my approach to doing business online. You see I know that what I’ve done, what I’ve created has value. It helps people and will continue to help people, by inspiring them to take action. I know it’s good because it helps people build businesses, and with patience become profitable.
“I don’t even know why I would want to be on a label in a few years, because I don’t think it’s going to work by labels and by distribution systems in the same way. The absolute transformation of everything that we ever thought about music will take place within 10 years, and nothing is going to be able to stop it. I see absolutely no point in pretending that it’s not going to happen. I’m fully confident that copyright, for instance, will no longer exist in 10 years, and authorship and intellectual property is in for such a bashing. Music itself is going to become like running water or electricity. So it’s like, just take advantage of these last few years because none of this is ever going to happen again. You’d better be prepared for doing a lot of touring because that’s really the only unique situation that’s going to be left. It’s terribly exciting. But on the other hand it doesn’t matter if you think it’s exciting or not; it’s what’s going to happen.” – David Bowie, 2002 in New York Times
Introduction You know what? I miss my vinyl records. I miss going to the record store (a real community experience) and buying an LP for $10-$15. I miss the larger sleeves with the cover art and the inside liner notes which told you who wrote what and who played on which track. The last time this reality was in full form was the late 80s (perhaps early 90s). And since that time a number of changes occurred which created the mess the music business is in today (most of it self inflicted). So without further adieu, here follows the Top 10 Reasons why the Music Business is Failing from both the perspective of a fan and a singer/songwriter. http://rdstreets.hubpages.com/hub/Top-10-Reasons-Why-the-Music-Industry-is-Failing
In the heady early days at MTV, the drink of choice was tequila, according to network co-founder Bob Pittman. At company celebrations, tradition dictated that employees congregate and drink a shot, flinging the glasses against whatever wall was convenient. This bit of controlled mayhem was a galvanizing force, even if, as Pittman says, “we had to stitch up a few bloodied feet in the process.” Rumbling behind the scenes at rock ‘n’ roll shows, tequila has inspired more than its share of monster jams and postgig revelry. But during the past half-decade, its allure has attracted public figures into brand partnerships and ownership. This ever-expanding group includes rockers Carlos Santana (Casa Noble) and Motley Crue’s Vince Neil (Tres Rios), country star Toby Keith (Wild Shot) and Justin Timberlake (901 Silver). This year, George Clooney and nightlife entrepreneur Rande Gerber (with real estate developer Mike Meldman) debuted Casamigos, named for Clooney’s and Gerber’s adjacent properties in Cabo San Lucas. In 2009, Pittman launched Casa Dragones, which at $275 a bottle ranks as the category’s priciest. Travel to the Mexican state of Jalisco, and it’s not uncommon to run into celebrity entourages at distilleries. Everyone from Shaquille O’Neal to Sean Combs is rumored to have interest in investing in a tequila brand. http://www.hollywoodreporter.com/news/george-clooney-justin-timberlake-inside-570171
JOHN O.REILLY It’s everything you and your band already are, but brighter, louder, faster, stronger, and in everyone’s face! Music marketing was Judas Priest wearing leather and riding around on motorcycles. Music marketing is Diddy flying around in a private jet and drinking his branded vodka. Music marketing is you living your music by doing whatever you do. For a band like my Nephew’s, it may be driving across the country in a van with 7 or 8 band mates in the back. For rappers, it may be about their fashion or the neighborhood where they grew-up or now live. Music marketing is coming up with a complete package that sells music, gets people to shows,(if so inclined) and makes your band money….Understand? Like anything, there is “A lot more to this.” Helping you figure that out is where I,or someone like me comes in. For now, I just want you to understand that, although you may feel like you hate music marketing,or God forbid “ branding yourself “, you’re already doing it…like it or not…Get over it. Please leave a comment in the box below, let me know what you think. http://www.maverickmusician.com viagra
Marketing Lessons from the Grateful Dead is a short and sweet book on a self-explanatory subject. The authors David Meerman Scott and Brian Halligan dissect how the Grateful Dead became one of the most successful touring bands of all-time, partly though unconventional marketing and business approaches that can be applied to modern marketing. Here are some of the memorable ideas from the book. Give away content for free During concerts, The Grateful Dead would encourage fans to record their songs, a stark contrast to the rest of the record industry that often prohibits concert attendees from using recording devices during shows. The Grateful Dead fans were able to share their experience and their passion with their friends by sharing their recordings, which probably resulted in many more fans. Takeaway: Give away valuable content and it can generate demand for your product or service. Do the opposite of the competition There were many examples of how the Grateful Dead debunked conventional industry practices. Instead of performing the same scripted list of songs every night, they improvise and play songs that often aren’t their greatest hits. Instead of banning third parties from selling Grateful Dead merchandise outside their shows, they partnered with them and encouraged it. Instead of using a concert ticket broker, they sold tickets directly to their fans. Takeaway: If everyone is your industry is doing the same thing, do the opposite to stand out from the crowd. Reward your best fans The Grateful Dead offered a mail in ticket service for fans in which they did not know the location of the seats until they received them. David Meerman Scott comments that although the location of their seats seemed random, they were always better than the second class citizens who purchased through Ticketmaster. This commitment to fans helped build loyalty from their best customers. Takeaway: Reward your best customers to build a lasting loyalty to your brand. Build Community You may think building community may be easy for a rock band but how do you create community around a simple product or service. In another book by David Meerman Scott, he describes the fan club of the WD40 which has over 70,000 members which demonstrates that you can build a community around almost anything if you take the right approach. The Grateful Dead quickly developed a community of loyal fans who were known as Deadheads. Long before there was Facebook, The Grateful Dead sent out a newsletter to help fans stay informed and connect with each other. “The fans could opt in, connect with each other at shows, share common interests, be informed of upcoming events, feel like they were part of a community”. The Grateful Dead created a sense of community that was so strong that the common interest often turned strangers into great friends. Takeaway: If you can build a community that connects fans with each other, your company can add additional value to customer’s lives and increase brand loyalty. http://www.maverickmusician.com